The 90-Day Automated Lead Reactivation Playbook

The Hidden Goldmine

Most businesses have thousands of dead leads sitting in their CRM. These are people who showed interest but didn't buy. Reactivating them is the cheapest form of customer acquisition available.

The 90-Day Trigger

Set up a smart list and automation trigger for any lead that has been in the 'Lost' or 'Cold' stage for exactly 90 days. The system automatically sends a highly personalized, plain-text email with a low-friction offer.

Multi-Channel Nurturing

If the email is ignored, the workflow waits 48 hours and sends a casual SMS. If they reply, an AI chatbot instantly engages them, qualifies their current intent, and pushes them straight to the calendar for a re-engagement call.